Turning a vision into a destination.
From place to proposition.
The Clements is a boutique hotel built around the restoration of a historic Cambridge landmark. Worked closely with the architects and creative teams to translate the vision for the property into a distinctive market proposition — connecting its architecture, story and experience across every customer touchpoint.
A destination with a distinct point of view
Led the marketing strategy from positioning and launch through to execution. This included developing the go-to-market strategy, working with designers on the website and brand expression, shaping launch campaigns and collateral, and creating the wider marketing ecosystem across performance, PR, media, partnerships and events. The focus was not simply on generating awareness, but on identifying the right audiences, creating desire around the property and establishing a clear position in the market. Strategy · Positioning · Brand · Creative Direction · Digital · Performance · PR · Media · Partnerships · Launch
A destination with a distinct point of view
The result was a cohesive brand presence that carried the property's architectural vision into the market — creating a consistent experience across physical, digital and marketing touch points while building awareness and demand around the launch.
